About Project
Thomas Archer is a boutique home building and design company in Melbourne.
Client
Thomas Archer
Industry
Boutique Home Build
Digital Services
SEO, PPC & Google Ads
Revenue
Nearly Doubled
The Challenge
Thomas Archer launched a brand new website in 2019 with zero to little organic presence. Initially, they heavily relied on paid advertising with Google Ads and Facebook Ads. However, they were unable to rank quickly for organic content, as their website was primarily visual with thin content and a low number of pages.
4.5
RATING ON GOOGLE REVIEWS
50%
INCREASE IN ORGANIC TRAFFIC
60%
INCREASE IN OVERALL TRAFFIC
Our Approach
At first, we used Facebook Ads and Google Ads as the primary source for lead generation. In particular, Facebook Lead Ads effectively generated inexpensive leads and provided valuable insights on user thinking. Image optimisation and link building were useful strategies that helped the website to rank higher in search results. Blogs were also optimised using schema, which makes the page more appealing to users browsing the search results.
What was the outcome?
The highlight was that “build” leads were generated at a very low cost per lead ($14 CPL). This forced Thomas Archer to pause paid ads on several occasions over the three years, as their sales team wasn’t able to keep up with growing demand from clients. Organic traffic has also surged by 200% since 2018.
The Results
50% increase in Organic Traffic
Social Traffic and Exposure up by 2000%
New Users - up by 49%
