About Project
Two Men and a Truck is a family-owned moving company that manages over 13,000 home and office relocations across Eastern Australia every year.
Client
Two Men And A Truck
Industry
Removalists
Digital Services
SEO & PPC
Revenue
Increased by 400%
The Challenge
Two Men and a Truck enlisted our services because they wanted to increase their growth with an online strategy that would put them on the same playing field as their key competitors.
Mainly, they wanted more leads. An obstacle to this was the high level of competition in the removalist industry, because there are so many companies in Australia.
They also wanted to boost their positive reviews even further (the smallest inconveniences tend to be highlighted in negative reviews for removalist companies).
4.5
RATING ON GOOGLE REVIEWS
90%
INCREASE IN ORGANIC TRAFFIC
91%
INCREASE IN OVERALL TRAFFIC
Our Approach
We decided to deploy a multi-faceted strategy, driven by hard data and extensive research:
- Fixed the site architecture of the website.
- Identified the best keywords to target and deployed SEO.
- Improved site navigation to handle the new surge in traffic. The website was updated to cater to the user journey that we mapped out in the first 18 months.
- Quality link building.
- Improved client reviews: listened to what people were saying and implemented solutions within the company. Two Men then asked clients for reviews based on the new process we implemented.
- PPC with Google Ads: ran a strategic campaign with more cost-effective clicks for different locations.
The Results
Google Reviews jumped from 3 stars to 4.4 stars
Goal Completion increased
by 226%
Conversions surged
by 10 to 25%
