E-commerce & retail
Marketing for e-commerce & retail that respects how the category actually works
Short answer
For online retail the numbers that matter are contribution margin and repeat rate, not ROAS in isolation. We work on category page SEO, Google Shopping feed quality, and the Meta creative cadence that keeps acquisition cost stable.
What we hear
The four problems that come up in almost every first call
ROAS looks fine but the business isn't profitable
Blended ROAS hides a lot. We model contribution margin after COGS, shipping and fees so you know which products can actually carry ad spend.
Category pages get no organic traffic
Most stores put all their SEO effort into product pages and blog posts. Category pages match how people search and are usually the biggest untapped opportunity.
Your Shopping feed is holding you back
Titles, attributes and image quality in the feed decide what you're eligible to show for. Feed work is unglamorous and reliably profitable.
Creative fatigue eats returns
Meta performance decays predictably without new creative. We plan production as a cadence, not a campaign.
Free
See where your site stands in your category
The scan benchmarks the fundamentals. If everything comes back green, we'll tell you that and you can stop reading.
We fetch your page and check it live. Takes a few seconds, and no email is needed to see the result.
- Whether search engines and AI crawlers can index the page
- Title, meta, headings, canonical and mobile setup
- Core Web Vitals from real Chrome user data
- Whether contacting you takes one tap or three
- Every result shows the specific check behind it
Growth snapshot
your site
Measured live just now. Expand any row to see the checks behind it.
Want the parts we cannot automate?
Useful next
Reading for e-commerce & retail
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
