Google Ads
Automation will spend the budget. We decide whether it should.
Short answer
Google Ads buys you enquiries immediately while slower channels build. We manage search, Performance Max and remarketing for Australian small businesses, with a flat management fee, weekly negative keyword work, and reporting measured in cost per qualified enquiry.
The approach
Why we do it this way
Google Ads is the fastest way to find out whether people want what you sell. It's also the fastest way to spend money on searches that were never going to convert — which is what happens when an account is set up once and left to Google's automation.
The unglamorous work is where the return lives: reading the search terms report every week, cutting the queries that waste spend, writing ad copy that pre-qualifies, and making sure the landing page answers the promise the ad made.
We charge a flat management fee rather than a percentage of spend, so we have no incentive to talk you into a bigger budget than the account can absorb profitably.
What's included
Every Google Ads plan covers
- Conversion tracking build and audit
- Campaign structure and build
- Ad copy and asset production
- Weekly search term and negative keyword work
- Bid strategy and budget pacing
- Landing page recommendations
- Call tracking setup
- Monthly performance report
Process
How we run an ads account
Weekly cadence, monthly strategy, no set-and-forget.
Account and tracking audit
Before spending a dollar we verify conversion tracking is measuring real enquiries, not page views. Broken tracking is the single most common problem we inherit.
Commercial modelling
Target cost per enquiry, close rate and customer value, so we know what a click is worth before we bid.
Campaign build
Tightly themed search campaigns, Performance Max where the asset library justifies it, and remarketing for the long consideration cycles.
Landing page alignment
The ad promise and the page headline match. Where they don't, we build a page that does.
Weekly pruning
Search terms reviewed, negatives added, bids adjusted, underperforming assets swapped.
Monthly review
Spend, enquiries, cost per enquiry and what we're changing next month — in plain English.
Start here
See where you stand before you spend anything
The scan takes twenty seconds and gives you a score you can act on whether or not you ever speak to us.
We fetch your page and check it live. Takes a few seconds, and no email is needed to see the result.
- Whether search engines and AI crawlers can index the page
- Title, meta, headings, canonical and mobile setup
- Core Web Vitals from real Chrome user data
- Whether contacting you takes one tap or three
- Every result shows the specific check behind it
Growth snapshot
your site
Measured live just now. Expand any row to see the checks behind it.
Want the parts we cannot automate?
Related reading
Go deeper on this
Articles
- Google Ads for Trades: Emergency Intent and Call TrackingTrades have the clearest paid search opportunity of any category and the highest rate of wasted …
- Performance Max: When to Use It and When It Hides the TruthPerformance Max works. It also claims credit generously. Both things are true, and the second on…
- A Weekly Negative Keyword Workflow That Saves Real MoneyThis is the least interesting work in paid search and the most reliably profitable. Twenty minut…
Packages and engagements
How Google Ads packages are scoped and priced
Google Ads is a capability, not a product. It sits inside one of three engagements, and each is quoted on scope and the outcome it is accountable for — never on hours logged or a percentage of your ad spend.
We run it and we own the result
Managed
We run the programme end to end and answer for the outcome.
We interpret and steer, you execute
Advisory
Independent judgement for teams who already execute.
We build the capability in your team
Enablement
Training so your team can run more of it themselves.
Answers
Google Ads questions, answered properly
How much should I spend on Google Ads?
It depends on what a customer is worth and how competitive your terms are. As a rough floor, a local service business usually needs $1,500 to $3,000 a month in ad spend for the data to be meaningful. We'll model it with you before you commit — and tell you if ads aren't the right channel yet.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee based on account complexity. Percentage-of-spend pricing rewards an agency for spending more of your money, which isn't an incentive we want.
Who owns the Google Ads account?
You do. We work inside your account. If we part ways, you keep every campaign, every conversion history and every audience.
How quickly will I see enquiries?
Usually within the first two weeks. The first month is about gathering data; months two and three are where cost per enquiry usually drops as the negatives and bid strategy settle.
Should I run ads and SEO at the same time?
If the budget allows, yes. Ads tell you within weeks which keywords convert, and that data makes the SEO programme sharper. They also cover the gap while organic rankings build.
What about Performance Max?
We use it where there's a real asset library and a clear conversion signal, and we always run it alongside a branded search campaign so we can see what it's actually claiming credit for.
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
