AI Optimisation
AI decides more of what your buyers see. We make sure it decides in your favour.
Short answer
AI optimisation covers three things: getting your business named and cited inside AI-generated answers, using AI properly in content production without publishing material nobody would cite, and running AI-driven campaign operations where the automation is fed good signal rather than platform defaults. All three depend on the same foundation — a machine-readable entity, quotable content and trustworthy measurement.
The approach
Why we do it this way
A growing share of buying research now never touches a page of blue links. Someone asks an assistant for the best plumber in Parramatta, or which conveyancer to use, and gets back three names and a summary. If you're not one of the three names, you were never in the running.
This is not the same job as ranking. Assistants don't pick the page that ranks first — they assemble an answer from sources they can parse, trust and quote. That rewards businesses with a clean machine-readable identity, content written in a directly quotable form, and mentions across places the models already trust.
We were doing this work for clients before it had a name. Now we've packaged it, because it has become the single biggest gap between the businesses that grow over the next few years and the ones that quietly stop getting called.
What's included
Every AI Optimisation plan covers
- Baseline AI mention audit across four engines
- Prompt set tailored to your buyers
- Entity and schema architecture
- Answer-first content rewrites
- Digital PR for corroborating citations
- llms.txt and crawler access setup
- Monthly AI visibility report
- Competitor mention benchmarking
Process
How we build AI visibility
Each stage is measurable — you'll see the mention rate move.
Baseline mention audit
We run a standard prompt set across ChatGPT, Gemini, Copilot and Perplexity and record how often you're named, how you're described, and who gets named instead.
Entity definition
Your business becomes an unambiguous entity: consistent naming, Organization and LocalBusiness schema, sameAs links, an about page machines can parse, and a clean Knowledge Panel.
Answer-first content
Pages restructured so a model can lift a clean answer: a direct response in the first 60 words, question-shaped headings, comparison tables, defined terms, real specifics.
Corroboration
Models trust what multiple independent sources agree on. We build genuine mentions in directories, industry publications, and local press.
Machine access
llms.txt, clean HTML, no critical content locked behind JavaScript, and structured data that validates.
Monthly re-scan
The same prompt set, re-run, so you can see the mention rate move rather than take it on faith.
Start here
See where you stand before you spend anything
The scan takes twenty seconds and gives you a score you can act on whether or not you ever speak to us.
We fetch your page and check it live. Takes a few seconds, and no email is needed to see the result.
- Whether search engines and AI crawlers can index the page
- Title, meta, headings, canonical and mobile setup
- Core Web Vitals from real Chrome user data
- Whether contacting you takes one tap or three
- Every result shows the specific check behind it
Growth snapshot
your site
Measured live just now. Expand any row to see the checks behind it.
Want the parts we cannot automate?
Related reading
Go deeper on this
Articles
- Google AI Overviews: What Australian Small Businesses Should Actually DoClick-through rates on informational queries are falling. Commercial queries are holding up bett…
- How to Structure a Page So AI Assistants Will Quote ItAssistants don't quote your best paragraph. They quote your most liftable one. There's a differe…
- How to Build an AI Visibility Prompt Set for Your BusinessYou cannot improve AI visibility without measuring it, and measuring it means building your own …
Packages and engagements
How AI Optimisation packages are scoped and priced
AI Optimisation is a capability, not a product. It sits inside one of three engagements, and each is quoted on scope and the outcome it is accountable for — never on hours logged or a percentage of your ad spend.
We run it and we own the result
Managed
We run the programme end to end and answer for the outcome.
We interpret and steer, you execute
Advisory
Independent judgement for teams who already execute.
We build the capability in your team
Enablement
Training so your team can run more of it themselves.
Answers
AI Optimisation questions, answered properly
What is Answer Engine Optimisation?
AEO is optimising so that AI assistants name and cite your business inside their answers. Traditional SEO optimises for a ranked list of links; AEO optimises for being the source a model uses when it writes a single answer. The two overlap heavily — most AEO work also improves conventional rankings.
How do you measure something that changes every time you ask?
We use a fixed prompt set of 30 to 50 buyer-style questions, run it monthly across the major assistants, and record mention rate, sentiment and which competitors appear. Individual answers vary; the rate across a large prompt set is stable enough to trend.
Is this different from SEO?
It shares foundations — crawlability, content quality, authority — but diverges on structure. AEO cares far more about schema, entity clarity, quotable phrasing and third-party corroboration than about keyword density or link volume.
Do I need this if my SEO is already strong?
Often yes. We regularly audit businesses that rank first organically and are named in fewer than one in ten AI answers, usually because their content is written to persuade rather than to be quoted, and their entity data is inconsistent across the web.
How long before I see a change?
Entity and schema fixes can show up within four to eight weeks as engines recrawl. Building the corroborating mentions that shift a model's default answer takes longer — plan on two to three quarters.
Which engines do you track?
ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot, and Perplexity. We can add others if your audience uses them.
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
