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22 articles on search, ads and AI visibility
Latest articles
Written by the people who do the work, not a content farm. Grouped by topic so you can read a whole area rather than a feed. For evergreen questions like pricing and timelines, start with the answers hub.
AI optimisation
Google AI Overviews: What Australian Small Businesses Should Actually Do
Click-through rates on informational queries are falling. Commercial queries are holding up better than the panic suggests. Here's how to tell which of your pages are exposed.
Hasnain Hararwala ·
Read itSEO
Keyword Research for Small Australian Businesses: A Practical Method
Most keyword research produces a spreadsheet nobody uses. Here's the method we run before touching a client's site, and the one test that decides whether a keyword is worth a page.
Nauman Hashmi ·
Read itSEO
Technical SEO Checklist for Small Business Websites
Technical SEO has a long tail of marginal fixes and a short list of things that genuinely stop a site ranking. This is the short list, in the order we run it.
Jisan Polara ·
Read itSEO
Keyword Research for Small Australian Businesses: A Practical Method
Most keyword research produces a spreadsheet nobody uses. Here's the method we run before touching a client's site, and the one test that decides whether a keyword is worth a page.
Nauman Hashmi ·
Read itTechnical SEO
Technical SEO Checklist for Small Business Websites
Technical SEO has a long tail of marginal fixes and a short list of things that genuinely stop a site ranking. This is the short list, in the order we run it.
Jisan Polara ·
Read itSEO
What Makes a Good Service Page (With a Structure You Can Copy)
Service pages are where the money is and where most small business sites are weakest. Here's the structure we use, and why each section is there.
Nauman Hashmi ·
Read itSEO
Why Your Blog Gets Traffic But No Enquiries
Traffic that never converts isn't a conversion problem. It's usually a keyword selection problem that was baked in months earlier.
Hasnain Hararwala ·
Read itChoosing an agency
How to Choose an SEO Agency in Australia (and the Red Flags)
Almost every business owner we speak to has been burned once. These are the questions that would have caught it.
Sam Shetty ·
Read itLocal SEO
Google Business Profile Optimisation Checklist
Most profiles are half finished. Every empty field is a relevance signal you're choosing not to send.
Nauman Hashmi ·
Read itLocal SEO
How to Get More Google Reviews Without Breaking the Rules
Review generation is a process problem, not a marketing problem. The businesses that win at it ask every customer, at the same moment, every time.
Nauman Hashmi ·
Read itLocal SEO
Suburb Landing Pages: When They Work and When They're Doorway Pages
Suburb pages are either the highest-return content a service business can build or a liability. The difference is entirely in the execution.
Nauman Hashmi ·
Read itAI Visibility
Google AI Overviews: What Australian Small Businesses Should Actually Do
Click-through rates on informational queries are falling. Commercial queries are holding up better than the panic suggests. Here's how to tell which of your pages are exposed.
Hasnain Hararwala ·
Read itAI Visibility
How to Structure a Page So AI Assistants Will Quote It
Assistants don't quote your best paragraph. They quote your most liftable one. There's a difference, and it's structural.
Hasnain Hararwala ·
Read itAI Visibility
How to Build an AI Visibility Prompt Set for Your Business
You cannot improve AI visibility without measuring it, and measuring it means building your own benchmark. Here's how we construct one.
Hasnain Hararwala ·
Read itAI Visibility
Schema Markup That Actually Matters (and What to Skip)
There are hundreds of schema types. About six matter for a small business site, and one of the popular ones can get you a manual action.
Jisan Polara ·
Read itAI Visibility
Should You Block AI Crawlers? A Straight Answer for Small Business
The publishing industry has good reasons to block AI crawlers. A small business almost certainly doesn't share them.
Sam Shetty ·
Read itGoogle Ads
Google Ads for Trades: Emergency Intent and Call Tracking
Trades have the clearest paid search opportunity of any category and the highest rate of wasted spend. Both come from the same place: urgency.
Ross Kenny ·
Read itGoogle Ads
Performance Max: When to Use It and When It Hides the Truth
Performance Max works. It also claims credit generously. Both things are true, and the second one is why you need a branded search campaign alongside it.
Ross Kenny ·
Read itGoogle Ads
A Weekly Negative Keyword Workflow That Saves Real Money
This is the least interesting work in paid search and the most reliably profitable. Twenty minutes a week, every week.
Ross Kenny ·
Read itStrategy
How to Split Budget Between Google Ads and SEO
The right split depends on three things, and none of them is which channel you find more interesting.
Hasnain Hararwala ·
Read itMeta Ads
Creative Fatigue: How to Spot It and What to Do About It
Meta performance decays on a predictable curve. If your results got worse and nothing changed, nothing changing is the problem.
Dino Bernardo ·
Read itMeta Ads
Meta Lead Forms vs Landing Pages: Which Converts Better?
Instant forms produce cheaper leads. Landing pages produce better ones. The right answer depends on what happens after the lead arrives.
Dino Bernardo ·
Read itWeb Performance
Core Web Vitals in Plain English (and How to Fix Each One)
Three metrics, three causes, three fixes. Most small business sites fail on the same one, for the same reason.
Jisan Polara ·
Read itTechnical SEO
Website Migration Checklist: How Not to Lose Your Rankings
Most ranking losses after a redesign are caused by three or four preventable mistakes. Here's the checklist that prevents them.
Jisan Polara ·
Read itConversion
Five Conversion Mistakes on Almost Every Small Business Website
Traffic is the expensive half of the problem. These five fixes cost nothing and change what the same traffic produces.
Nauman Hashmi ·
Read itTalk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
