Web Design
A website has two jobs. Most are built to satisfy a third.
Short answer
We build fast, mobile-first websites on WordPress or Shopify with the SEO and conversion foundations already in place: clean URL architecture, schema markup, Core Web Vitals under threshold, and tracked enquiry paths. Typical build runs four to eight weeks.
The approach
Why we do it this way
A website has two jobs: be findable, and turn a visitor into an enquiry. Most small business sites are built by someone optimising for a third thing — how it looks in the design presentation.
We build the other way around. Structure first, so search engines and AI assistants can parse it. Then conversion paths, so a visitor on a phone at a traffic light can call you in one tap. Then the visual design, which matters, but matters last.
If you already have a site that ranks, we'll usually recommend improving it rather than replacing it. Rebuilds throw away authority, and we'd rather not charge you for that.
What's included
Every Web Design plan covers
- Sitemap and wireframes
- Responsive design system
- WordPress or Shopify build
- Schema markup and SEO foundations
- 301 redirect mapping
- GA4 and conversion tracking
- Speed optimisation to Core Web Vitals
- Training and documentation
Process
How a build runs
Four to eight weeks, depending on page count.
Discovery and sitemap
What pages need to exist, what each one has to do, and how they link together.
Wireframes
Structure and conversion paths agreed before any visual design happens.
Design
Two directions, one chosen, refined to a component set rather than page-by-page mockups.
Build
WordPress or Shopify, mobile-first, with schema, clean heading structure and compressed imagery.
Migration and redirects
Every old URL mapped, so you don't lose the rankings you already have.
Launch and handover
Analytics, conversion tracking, Search Console, and training so your team can update content.
Start here
See where you stand before you spend anything
The scan takes twenty seconds and gives you a score you can act on whether or not you ever speak to us.
We fetch your page and check it live. Takes a few seconds, and no email is needed to see the result.
- Whether search engines and AI crawlers can index the page
- Title, meta, headings, canonical and mobile setup
- Core Web Vitals from real Chrome user data
- Whether contacting you takes one tap or three
- Every result shows the specific check behind it
Growth snapshot
your site
Measured live just now. Expand any row to see the checks behind it.
Want the parts we cannot automate?
Related reading
Go deeper on this
Articles
- Core Web Vitals in Plain English (and How to Fix Each One)Three metrics, three causes, three fixes. Most small business sites fail on the same one, for th…
- Website Migration Checklist: How Not to Lose Your RankingsMost ranking losses after a redesign are caused by three or four preventable mistakes. Here's th…
- Five Conversion Mistakes on Almost Every Small Business WebsiteTraffic is the expensive half of the problem. These five fixes cost nothing and change what the …
Packages and engagements
How Web Design packages are scoped and priced
Web Design is a capability, not a product. It sits inside one of three engagements, and each is quoted on scope and the outcome it is accountable for — never on hours logged or a percentage of your ad spend.
We run it and we own the result
Managed
We run the programme end to end and answer for the outcome.
We interpret and steer, you execute
Advisory
Independent judgement for teams who already execute.
We build the capability in your team
Enablement
Training so your team can run more of it themselves.
Answers
Web Design questions, answered properly
How much does a website cost?
A focused small business site typically lands between $6,000 and $15,000 depending on page count and functionality. E-commerce and booking systems sit higher. We scope fixed price, so there are no surprises.
How long does it take?
Four to eight weeks for a standard build, assuming content and feedback come back promptly. Content is almost always the thing that holds a project up.
Will I lose my Google rankings?
Not if the migration is done properly. Every URL is mapped to a redirect and we monitor Search Console closely for a month after launch. Rankings usually wobble for a week or two and then recover.
Can I update the site myself?
Yes. We build on WordPress or Shopify precisely so you're not dependent on us for a text change, and we record training videos for your team.
Do you host?
We can, or we'll help you choose. We're not precious about it — we just insist on hosting that's fast enough to pass Core Web Vitals on mobile.
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
