Answer
Why is my site not showing up in Google?
Short answer
If your site doesn't appear in Google at all, it's almost always an indexing problem rather than a ranking problem. The usual causes are a noindex tag left on from staging, a robots.txt rule blocking crawlers, a canonical tag pointing somewhere else, a brand-new domain Google hasn't finished crawling, or pages too thin to be worth indexing. Search site:yourdomain.com.au first — if nothing comes back, you have an indexing fault, not a rankings problem.
Check whether you're indexed at all
Search site:yourdomain.com.au in Google. If pages come back, you are indexed and this is a rankings question. If nothing comes back, Google either can't reach your site or has been told not to index it. Those are very different problems and the fix depends on which one you have.
Look for a stray noindex tag
The most common cause we see is a noindex meta tag or an X-Robots-Tag header left behind after a site was built on a staging server. WordPress also has a single checkbox in its settings that hides a site from search engines entirely. Check the page source for the word noindex before investigating anything else.
Check robots.txt
Visit yourdomain.com.au/robots.txt. A Disallow: / rule blocks every crawler from the whole site. Blocking a crawler isn't the same as removing pages already indexed, but it stops Google discovering anything new.
Check your canonical tags
If every page carries a canonical tag pointing at the homepage — or at a different domain entirely — Google consolidates the whole site into that one URL and your other pages effectively vanish. This happens more often than you'd think after a migration or a plugin change.
Give a new domain time
A brand-new domain with no inbound links can take a few weeks to be crawled and indexed properly. Submitting a sitemap in Search Console and requesting indexing on your key pages speeds this up considerably.
Rule out thin content
Google isn't obliged to index everything it crawls. Pages that are near-duplicates of each other, or that carry almost no substantive content, are routinely crawled and then left out. Search Console's Pages report reports this directly as “crawled — currently not indexed”.
Then read Search Console
The Pages report names the exact reason each URL is excluded. It's the fastest diagnostic available and it's free. If you don't have Search Console set up, that's the first thing to fix.
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